I’d like you to imagine you want to buy a bottle of wine. You’re in the market for a high-quality product, made by people passionate about their craft. On the shelf in front of you there are two bottles. The first is a good product from an interesting producer, it’s got all the right provenance and the label looks great. The second is a good product from an interesting producer, the provenance is sound and it looks great, only this product has something else. This wine is made by a company that uses its profit to fund clean-water projects for communities in the developing world.
Which wine do you choose?
When social enterprise products are done right they are first and foremost great products, equal, if not better, than the alternative. Creating a great wine is the most important thing we do. Our new organic Garnacha Tintorera is juicy, unoaked and full or plum, cherry and spice flavours. Our Verdejo Sauvignon is crisp and aromatic with citrus balanced with tropical fruit.
We pride ourselves on selling great wine made by real wine makers with a passion for their craft, and who look after the environment they live and work in. The fact that 100% of profit goes to fund clean water projects for some of the most vulnerable people in the world is really important. To us it is the North Star of the business, and drives everything we do. But I know it wouldn’t mean a thing if there wasn’t great wine inside the bottle.
The number of social businesses in the UK is growing. Conscious consumers can see that the choices they make between products can make a huge difference. Companies like mine and many others have made the decision to put purpose over profit, but we’ll only win by creating great products that give you the confidence to choose that second bottle on the shelf.
This post was written by Vin2o founder Chris Coles (pictured below with his two Bordeaux wines).