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Novel Rewards

Novel Rewards - Grapes Loyalty Scheme

Introducing Novel Rewards

Novel Rewards is our way of giving back to our loyal customers. For every purchase in store, you will earn grapes which you can exchange for discounts, free delivery or even the odd cookbook!

You will also be kept updated with our latest stock, taste trends and a personal note from our founders, Ben and Gyorgy.

Collect 2 grapes per £1 spent with Novel Wines to access exclusive rewards.


Join our movement to find
truly undiscovered quality wines.

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About Novel Wines

Founded by two wine lovers with an unrivalled passion for unique wine, Novel Wines brings you the finest wines from the world's undiscovered winemakers. We are proud to be the UK’s most exciting independent wine retailer, specialising in quality wine you won’t find anywhere else. Ben & Gyorgy have selected over 100 delicious tipples from off the beaten track, including one of the nation’s best online portfolios of English, Hungarian and Croatian wine.